Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

This book is brilliant, witty, useful, informative, and fun to read. I rate it as a "must read" for just about everyone. We all use snap judgments, instincts, or hunches. This books gives a framework or reference for understanding why that may be a very good idea.

Blink is well researched and uses current information drawn from science, neurophysiology and psychology to explain the basis and mechanics of how some very successful people make very important and often correct decisions in the blink of an eye. It analyses how these choices often prove to be better than long drawn out decisions that are costly and rely upon extended research and data.

Ultimately this book is about who we are and how our mind works. It is a subject of great interest to all of us. The author, Malcolm Gladwell, has brilliantly chosen his examples and they are fascinating and very illustrative.

I give this book my absolute highest level of recommendation.

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